Packaging that packs a punch
Your product should be liked at the first sighting. Therefore, our product packaging design team does extensive research. This includes your brand definitions, message and identity followed by the customer behaviour, competitor’s work and the current packaging design ideas & trends that relate to your product category.
Next up, we brainstorm distinct designs and creative packaging ideas. A thorough analysis of the visual structures, best fonts, and right images is done. The all-important colour combinations and the treatment of text and its placement are discussed in detail. To add a uniqueness quotient to the design, it is very important to analyze each detail of it on a deeper level. Once the analysis is complete, we start sketching the ideas on paper and try out best possibilities till we get the perfect product packaging idea. This step is very essential to push your product packaging design beyond the sameness.
We as a graphic design company take special care to develop prototypes and create mockups if necessary to test out all that we have gathered in the research phase and iteration is done till we find a mutually agreed layout. This process determines the final design which will take shape. Various tools are used to create dieline which is a flat template for the package.
Once the final packaging design is produced, we test the same in real store environment to understand the visual impact of the packaging. Our agency follows the latest trends to make sure the design is so exceptional that it creates an instant buying desire in the minds of the customer.